An actor, through his appearance, body language, attitude, expression, tone, and manner, will guide, lead, or manipulate the audience into feeling or responding in a specific way. We're officials so our audience is a coach or player. People will react differently depending on how you respond to them and their perceived problem.
Develop a plan, but remain flexible. Determine in your mind how you will act. That will shift your focus onto what you must do and away from how you may feel. To use the old cliché, in other words, as a situation heats up, you cool down.
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